Welcome to Pioneer

Pioneer Autoparts is a new addition to the Motospecs portfolio of brands. Pioneer is located in New Zealand and services the New Zealand market only.

Pioneer’s business can be split into 4 markets with key brands in each market.

V8 Engine parts
An integral part of the business. Expertise and the right advice give Pioneer a competitive advantage

Automotive Consumables
Automotive consumables are distributed at every level in the automotive market. The brands in this group are VHT Aerosol Paints and Coatings, Dayco Belts, Hose and Thermostats and Master Automotive RTV’s and Chemicals

Performance Products
In New Zealand Pioneer represents K&N Performance Air Filters, Auto Meter gauges, MSD ignition & B&M Shifters

Motorsport
Pioneer also caters for the more serious Motorsport market with their own Racer Direct brand. This is a program that includes names such as Goodridge Hose and Fittings, FK Rod Ends and RCI Safety Equipment. Pioneer has successfully set up a national network of Racer Direct dealers that supply racers quality products and advice at a local level.